You ask any man if he’d cheat on his wife, and a high percentage would say no (publically that is). Now, if you ask that same question with one extra element: “Would you cheat on your wife if you would never get caught?” Yea, a man’s eyes will light up like a kid in a candy store with the thought of this. Well, Ashley Madison has been marketing their matchmaking service in this capacity for years. With nearly 7.5 million members, there seems to be wide spread agreement on the concept of not getting caught. But is this an Ashley Madison sex scam?

Sex Scam or International Phenomenon

There’s been a huge media blitz with Ashley in the past month and it’s all international. Avid Life Media, a small company based in Toronto, has been getting wide media exposure with their media darling Ashley Madison. The past 30 days has included constant media attention in Australia, New Zealand, and in Europe.  The response in those countries are a little bit more open than here in the US / Canada.

The average US / Canadian individual hearing about Ashley Madison for the first time acts appalled.  At the same time, we all go nuts for every celebrity scandal out there. Meanwhile, 24 hours later, those same US / Canadian citizens are going on Google researching Ashley Madison. Such hypocrites we are in North America!

In Europe, you don’t get this sort of severe negative reaction.  You get more of a subtle light laughter. More like a “cheating online website, what will they think of next”.  So you have more acceptance of this cheating site outside of North America.

Noel Biderman, President and CEO of Ashley Madison, was quoted in an international interview that he expects Ashley Madison to have 100 million members in 5 years and become a phenomenon.  The site already provides a shock factor; the next step is an acceptance factor. It obviously gets pushback in North America, yet it’s still over 7 million members. Now you throw in an accepting international community, Noel could actually forecast this thing correctly.  What do you think?